Centric Software Case Study

Client

Centric Software

Team

Kathryn LaPann

UX Consultant

Mike Gilbert

Digital Product Manager

Jodene Adjei

Digital Content Specialist

Richard Thresh

Engineering Manager

Goals

Improve the end-to-end customer experience to reduce uncertainty and increase conversions.

Modernize and elevate the visual design of the site to appeal to the luxury B2B customer base.

Develop a comprehensive design system to support a cohesive experience across platforms and simplify the design process.

My Role

Worked closely with the digital product manager to develop a new site architecture and systematically design each page from scratch. I personally developed and documented the new vision for the brand, and implemented it across 50+ pages in 17 languages.

Pain Points

1. No Site Architecture

The existing site was build one page at a time with no plan of action, resulting in a huge site that was difficult to navigate.

2. Poor Web Accessibility

The visual design of the site was outdated, and did not adhere to current accessibility guidelines.

3. Lack of Design Consistency

Without a design system in place, each page was completely different from the last, making the site more laborious to code and difficult for users to navigate.

Iteration

Wireframes

Each page began with wireframing to rapidly iterate on a range of design opportunities. This was particularly advantageous for templated pages to ensure each page variation was fully explored.